About

StartSmart was founded by Business Advisors for Business Advisors.

Over the past five years, I've helped many founders write their business plans. Nine times out of ten, they all make similar mistakes, which means writing the same feedback - over and over again. This time sink means that I've had little opportunity to work directly with my clients on unique issues that affect their business - leading to worse outcomes.

That's where I came up with the idea for StartSmart. Why not leverage the tacit knowledge of a business advisor like me into a bespoke, purpose-built tool to produce high quality feedback on business plans rapidly and reliably? StartSmart puts the business advisor back in control by building a unique AI model around their own knowledge, handling the repetitive work of business plan feedback, and managing the advisor-founder relationship end-to-end.

Now with StartSmart, I have enough time to help businesses on strategy, fundraising, and commercialisation - hands-on.